Laws governing synthetic media, AI voice cloning, face-swapping, and digital impersonation. Here is what New York businesses need to know in 2026.
New York has enacted NYC Local Law 144. Automated hiring tools require annual bias audits. RAISE Act expands to all AI decision-making.
State law does not replace federal law — you must comply with both. These federal rules apply to deepfake laws nationwide:
New York's NYC Local Law 144 often includes size-based exemptions. Businesses with fewer than 25 employees may be exempt, but should verify thresholds. Always review the specific statute for employee count and revenue thresholds.
The key deadline in New York is In effect (LL144), 2027 (RAISE). The law is still developing — monitor for final rules.
New York penalties for AI non-compliance: $500-$1,500 per violation (LL144). While enforcement is still developing, companies found non-compliant face civil penalties and potential litigation.
Federal law does not currently preempt state AI laws. New York's NYC Local Law 144 applies independently of federal rules. Federal laws like ECOA, FCRA, and HIPAA also apply alongside state law — so you must comply with both.
Best practice: document all AI systems used, conduct an internal audit, implement required disclosures, and keep records for at least 3 years. For high-risk uses like deepfake laws, consider hiring an independent third-party auditor to validate compliance.
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