AI Laws in Tennessee (TN)

What ELVIS Act requires

Tennessee has enacted ELVIS Act — AI Voice/Likeness. An individual's voice is protected property. Unauthorised AI-generated voice or likeness replicas are actionable, as is distributing a tool whose primary purpose is producing them. Enacted as Public Chapter 588 (HB 2091 / SB 2096), in effect since July 1, 2024. This page explains what the law requires in plain language, who is in scope, the penalty for non-compliance, and what your business needs to do before the July 1, 2024 deadline.

Who is in scope

The law covers recording companies, streaming platforms, music producers, advertisers, and any person or company that creates or distributes AI-generated audio or video likenesses of real individuals without consent. Company size does not determine whether you are in scope — a startup with ten employees using an off-the-shelf AI hiring tool has the same disclosure obligations as an enterprise running a custom-built model. What matters is whether the AI system makes or substantially informs a decision that affects a Tennessee resident in a consequential way. Notably, the obligation extends to vendors: if your company deploys an AI tool built by a third party, you — as the deployer — are responsible for ensuring it meets Tennessee's requirements, even if you did not build it.

Key compliance requirements

Under Tennessee's voice and likeness protection framework, creating or distributing an AI-generated replica of a real person's voice, image, or performance requires the explicit written consent of that individual or their authorized estate representative. The law applies whether the replica is used commercially or shared to a broad audience — simply labeling the content as AI-generated does not substitute for consent. Rights holders may seek injunctive relief to stop unauthorized use, and statutory damages are available even where actual financial harm is difficult to prove. This means content creators, platforms, and brands need consent management workflows before generating or publishing any AI voice or likeness material.

Penalties for non-compliance

The financial consequences of non-compliance under ELVIS Act are real and enforceable now. Tennessee sets a maximum civil penalty of Civil damages. Penalties accumulate per violation — meaning a company that has deployed an AI tool to thousands of consumers without required disclosures faces compounding exposure, not a single capped fine. Beyond statutory fines, rights holders may pursue private civil actions for statutory damages and injunctive relief, making each unauthorized use an independent litigation event rather than a matter resolved through a single regulatory proceeding.

What to do now

Build your AI inventory first. You cannot comply with Tennessee's requirements if you do not know which systems are in scope. Map every AI or automated decision system your company uses that touches Tennessee residents — including third-party vendor tools integrated into your product.

Audit your content pipeline for consent gaps. Review every AI-generated audio, video, or performance asset to verify you have documented written consent. Build a consent management system before producing new synthetic media content.

Assign a compliance owner. Designate someone — legal counsel, a privacy officer, or a dedicated AI governance lead — to track regulatory developments, own the audit documentation, and respond if an enforcement inquiry arrives. The compliance deadline is July 1, 2024. Don't wait until the deadline to start.

Tennessee AI law in the broader regulatory landscape

Tennessee's law does not exist in isolation. The trend across the United States is toward more regulation, not less: at least 20 states enacted or proposed AI-specific legislation in 2025 alone, and federal enforcement agencies — the FTC, EEOC, CFPB, and HHS — have all issued guidance making clear that existing laws apply to AI systems even where no AI-specific statute exists. Companies doing business across state lines must track each state's requirements independently — there is no federal preemption that would allow a company to satisfy Tennessee's law and automatically comply with requirements in Illinois, Colorado, or New York.