UTIn Effect

AI Compliance Questions for Utah Businesses

SB 149 — AI Policy Act (amended 2025 by SB 226 & SB 332) — Suppliers using generative AI must disclose it up-front only in high-risk interactions (e.g., regulated professions or consequential advice) and otherwise only on a consumer's clear and unambiguous request; separately, AI mental-health chatbots must disclose they are not human and face data-sharing and advertising limits (HB 452).

By AI Law Tracker Editorial Team · Editorial Team

Published Jul 2, 2026Reviewed Jul 2, 2026

Up to $2,500 per violation (administrative, Utah Div. of Consumer Protection) max penalty

Deadline: In effect since May 1, 2024 (2025 amendments effective May 7, 2025; sunset July 2027)

Full Utah guide →

Very High Risk Areas

Requires immediate review

What AI hiring laws apply to employers in Utah?

What AI regulations apply to healthcare providers in Utah?

What rules govern AI credit and loan decisions in Utah?

What AI underwriting regulations apply in Utah?

What AI rules apply to government agencies in Utah?

High Risk Areas

Review recommended

Chatbot Disclosure

Do I need to disclose AI chatbots to customers in Utah?

What must businesses disclose about AI use in Utah?

Does Utah require bias audits for AI systems?

AI Risk Assessment

What AI risk assessments are required in Utah?

What are the fines for AI violations in Utah?

AI Data Privacy

How do data privacy laws affect AI in Utah?

Employee AI Monitoring

What are the rules for AI monitoring of employees in Utah?

What AI regulations apply to real estate in Utah?

Are deepfakes illegal in Utah?

Other AI Topics

AI Content Labels

Must AI-generated content be labeled in Utah?

AI Decision Rights

Can consumers appeal AI decisions in Utah?

What AI rules apply to marketing and advertising in Utah?

AI Accountability

What are the AI accountability requirements in Utah?

What AI laws apply to schools and EdTech in Utah?

Small Business AI

Do small businesses need to comply with AI laws in Utah?