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Oregon Marketing & Advertising AI Compliance Requirements
Compliance Requirements for marketing & advertising businesses operating in Oregon. Based on HB 4006 — AI in Public Services (Enacted).
Risk Level
Medium
Max Penalty
TBD
Deadline
January 1, 2027
Status
Enacted
Mandatory
AI disclosure to affected individuals
Documentation of AI system capabilities
Human oversight for consequential decisions
Recommended
Bias testing and audit program
AI vendor due diligence process
Employee AI training program
Best Practice
AI ethics board or committee
Public transparency report
Regular third-party audits
AI incident response playbook
More for Oregon Marketing & Advertising
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Lawyer
$200-500
per hour
Enterprise tool
$10K+
per year
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