Laws governing synthetic media, AI voice cloning, face-swapping, and digital impersonation. Here is what Wisconsin businesses need to know in 2026.
Wisconsin does not yet have a specific law for this use case, but AI Governance Act (proposed). Proposal covers transparency and accountability for high-risk AI in consumer services.
State law does not replace federal law — you must comply with both. These federal rules apply to deepfake laws nationwide:
Wisconsin's AI Governance Act (proposed) often includes size-based exemptions. Businesses with fewer than 25 employees may be exempt, but should verify thresholds. Always review the specific statute for employee count and revenue thresholds.
The key deadline in Wisconsin is TBD. The law is still developing — monitor for final rules.
Wisconsin penalties for AI non-compliance: TBD. While enforcement is still developing, companies found non-compliant face civil penalties and potential litigation.
Federal law does not currently preempt state AI laws. Wisconsin's AI Governance Act (proposed) applies independently of federal rules. Federal laws like ECOA, FCRA, and HIPAA also apply alongside state law — so you must comply with both.
Best practice: document all AI systems used, conduct an internal audit, implement required disclosures, and keep records for at least 3 years. For high-risk uses like deepfake laws, consider hiring an independent third-party auditor to validate compliance.
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