Connecticut Marketing & Advertising AI Compliance Guide
Compliance Guide for marketing & advertising businesses operating in Connecticut. Based on SB 2 — AI Accountability (Enacted).
Inventory Your AI Systems
1-2 daysList every AI tool your marketing & advertising business uses — from chatbots to analytics to content generation. Include third-party tools.
Assess Your Risk Level
2-3 daysDetermine which AI systems make decisions that affect people. Connecticut classifies these as high-risk under SB 2 — AI Accountability.
Draft AI Policies
3-5 daysCreate an internal AI acceptable use policy and external AI disclosure notice. Templates available in our $49 Compliance Kit.
Implement Technical Controls
1-2 weeksAdd audit logging, human review checkpoints, and bias monitoring. Ensure AI decisions can be explained and appealed.
Train Your Team
1 weekAll employees using AI need to understand disclosure requirements and your company's AI policy. Document the training.
Schedule Ongoing Reviews
OngoingSet quarterly compliance reviews. Laws are changing fast — Connecticut alone has updated AI requirements coming into effect.
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