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Utah Marketing & Advertising AI Key Deadlines
Key Deadlines for marketing & advertising businesses operating in Utah. Based on SB 149 — AI Policy Act (In Effect).
Risk Level
Medium
Max Penalty
Up to $2,500 per violation
Deadline
May 1, 2024
Status
In Effect
May 1, 2024
⚠️ SB 149 — AI Policy Act — ALREADY IN EFFECT
August 2, 2026
EU AI Act — Full enforcement begins (if serving EU customers)
Ongoing
Bias audit requirement — Recommended annually
90 days before any AI deployment
Impact assessment must be completed before deploying new AI systems
Quarterly
Compliance review and documentation update
More for Utah Marketing & Advertising
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How much does AI compliance cost?
Lawyer
$200-500
per hour
Enterprise tool
$10K+
per year
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