Moderate RiskIn Effect
AI Compliance for 🛒 Retail & E-Commerce Businesses in Utah
Retail & E-Commerce companies in Utah face specific AI requirements under SB 149 — AI Policy Act. AI pricing, recommendations, and customer profiling face growing scrutiny. Chatbot disclosure required in multiple states.
Law
SB 149 — AI Policy Act
Deadline
May 1, 2024
Penalty
Up to $2,500 per violation
Sector Risk
Medium-High
What Retail & E-Commerce businesses in Utah must do
Generative AI must disclose AI nature when asked. First comprehensive state AI law in US.
AI pricing, recommendations, and customer profiling face growing scrutiny. Chatbot disclosure required in multiple states.
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