Laws governing synthetic media, AI voice cloning, face-swapping, and digital impersonation. Here is what Tennessee businesses need to know in 2026.
Tennessee has enacted ELVIS Act — AI Voice/Likeness. AI-generated voice and likeness replicas require consent. Strongest protections for artists.
State law does not replace federal law — you must comply with both. These federal rules apply to deepfake laws nationwide:
Tennessee's ELVIS Act — AI Voice/Likeness often includes size-based exemptions. Businesses with fewer than 25 employees may be exempt, but should verify thresholds. Always review the specific statute for employee count and revenue thresholds.
The key deadline in Tennessee is July 1, 2026. This law is already in effect — you must comply now.
Tennessee penalties for AI non-compliance: Civil damages. While enforcement is still developing, companies found non-compliant face civil penalties and potential litigation.
Federal law does not currently preempt state AI laws. Tennessee's ELVIS Act — AI Voice/Likeness applies independently of federal rules. Federal laws like ECOA, FCRA, and HIPAA also apply alongside state law — so you must comply with both.
Best practice: document all AI systems used, conduct an internal audit, implement required disclosures, and keep records for at least 3 years. For high-risk uses like deepfake laws, consider hiring an independent third-party auditor to validate compliance.
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