In EffectUtah· Effective: In effect since May 1, 2024 (2025 amendments effective May 7, 2025)
SB 149
Utah AI Policy Act
By Asım Ünlü · Founder
Published Reviewed
Last verified · Jul 2, 2026Sourced from official primary sources — le.utah.gov ↗.
Suppliers using generative AI must disclose it up-front in high-risk interactions (e.g., regulated professions or consequential advice), and otherwise only on a consumer’s clear and unambiguous request (as narrowed by SB 226 & SB 332 in 2025).
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Maximum penalty: Up to $2,500 per violation (Utah Division of Consumer Protection)
Non-compliance can carry significant liability — verify against the official text below.
Bill / statute
SB 149
Jurisdiction
Utah
Status
In Effect
Effective / deadline
In effect since May 1, 2024 (2025 amendments effective May 7, 2025)
Maximum penalty
Up to $2,500 per violation (Utah Division of Consumer Protection)
Who it affects
Businesses that use generative AI to interact with Utah consumers, especially in regulated occupations.
Official source & full context
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Editorial standards
Anchored to the primary government source (statute, bill text, or agency rule) and verified directly against it · Last verified Jul 2, 2026. See our methodology.
Primary sources · SB 149 — Utah AI Policy Act
- ↗le.utah.govhttps://le.utah.gov/~2024/bills/static/SB0149.html
- ↗le.utah.govhttps://le.utah.gov/~2025/bills/static/HB0452.html
- ↗davispolk.comhttps://www.davispolk.com/insights/client-update/utah-scales-back-reach-gener…